Recently (October 27th 2008), an e-zine whose editor is a friend published an article on Senator Obama use of Web 2.0 campaign. (The article is here, but only in Italian).

I have been researching over the last few years potential business uses of social networking, as a natural evolution of my testing and thinking of integrating "new" technologies into business and social processes (e.g. Internet in early 1990s).

My perspective is, as usual, not only that of a reporter- I have been a consultant and profiler (of people, organizations, technologies) most of my life.

At least since I was actively in politics as a teenager- also if I have been lucky enough to observe first hand the logistics and organization of political campaigns from my childhood.

Lucky? well, if you get used to that kind of constant change and anticipation games, it is refreshing when you get back into the loop :-)

As discussed with my friend, I posted a comment- in Italian (well, my Italian is really bookish and boring...).

This posting is the English translation. Comments welcome, to the usual e-mail addresses.